Er stafr\u00e6n n\u00fdsk\u00f6pun hluti af markmi\u00f0a setningu \u00fe\u00edns fyrirt\u00e6kis, er h\u00fan hluti af grunn vi\u00f0skiptam\u00f3deli og er veri\u00f0 a\u00f0 sko\u00f0a stafr\u00e6na n\u00fdsk\u00f6punarferla? <\/p>\n\n\n\n
T\u00e6kniframfarir kalla \u00e1 stafr\u00e6na umbreytingu. Fyrirt\u00e6ki vilja sj\u00e1 hagna\u00f0, traust vi\u00f0skiptavina, starfs\u00e1n\u00e6gju, \u00feau vilja taka betri \u00e1kvar\u00f0anir, besta ferla og auka skilvirkni. \u00d6ll \u00feessi atri\u00f0i b\u00e6ta samkeppnisst\u00f6\u00f0u \u00feeirra. Kr\u00f6fur til fyrirt\u00e6kja aukast. Vi\u00f0skiptavinir vilja a\u00f0 \u00e1 \u00fe\u00e1 s\u00e9 hlusta\u00f0 og a\u00f0 kr\u00f6fum \u00feeirra s\u00e9 m\u00e6tt. Samkeppnin ver\u00f0ur s\u00edfellt har\u00f0ari, starfsmenn kalla eftir n\u00fdst\u00e1rlegri stj\u00f3rnun og ger\u00f0 er krafa \u00e1 aukinna gagnan\u00fdtingu og s\u00fdnileika.<\/p>\n\n\n\n
Allt eru \u00feetta hvatar til stafr\u00e6nnar \u00fer\u00f3unar. <\/p>\n\n\n\n
Hva\u00f0 er stafv\u00e6\u00f0ing?<\/strong><\/p>\n\n\n\n Stafv\u00e6\u00f0ing er notkun stafr\u00e6nnar t\u00e6kni til a\u00f0 breyta grunn vi\u00f0skiptam\u00f3deli til a\u00f0 opna \u00e1 n\u00fdjar tekjulindir og ver\u00f0m\u00e6taskapandi t\u00e6kif\u00e6ri. Markmi\u00f0i\u00f0 er a\u00f0 skapa n\u00fd ver\u00f0m\u00e6ti, me\u00f0 \u00fev\u00ed a\u00f0 nota stafr\u00e6na t\u00e6kni! Vi\u00f0skiptam\u00f3del fyrirt\u00e6kja er a\u00f0 breytast \u00ed takt vi\u00f0 t\u00edmann.<\/p>\n\n\n\n Hva\u00f0 geta l\u00edtil og me\u00f0alst\u00f3r fyrirt\u00e6ki gert?<\/strong><\/p>\n\n\n\n L\u00edtil og me\u00f0alst\u00f3r fyrirt\u00e6ki hafa kannski ekki au\u00f0lyndir til a\u00f0 fara \u00ed stafr\u00e6na umbreytingu en grunn stafv\u00e6\u00f0ing \u00e6tti a\u00f0 geta veri\u00f0 hluti af vi\u00f0skiptam\u00f3deli:<\/p>\n\n\n\n \u2022 Samf\u00e9lagsmi\u00f0lar<\/p>\n\n\n\n \u2022 Fars\u00edmat\u00e6kni<\/p>\n\n\n\n \u2022 Sk\u00fdjalausnir<\/p>\n\n\n\n \u2022 Gagnagreiningar og gagnan\u00fdting<\/p>\n\n\n\n \u2022 Internet hlutanna (gervigreind, r\u00f3b\u00f3tart\u00e6kni, sj\u00e1lfvirkniv\u00e6\u00f0ingu ofl.)<\/p>\n\n\n\n \u2022 \u00derv\u00edddarprentun (\u00f3d\u00fdrar pr\u00f3t\u00f3t\u00fdpur)<\/p>\n\n\n\n \u2022 Gervigreind (spjall v\u00e9lmenni)<\/p>\n\n\n\n \u2022 Net\u00f6ryggi (\u00f6ryggispr\u00f3f)<\/p>\n\n\n\n \u2022 og \u00f6nnur stafr\u00e6n t\u00f3l sem hj\u00e1lpa vi\u00f0 stafv\u00e6\u00f0ingu fyrirt\u00e6kja<\/p>\n\n\n\n D\u00e6mi um stafv\u00e6\u00f0ingu fyrirt\u00e6kis:<\/strong><\/p>\n\n\n\n Fyrirt\u00e6ki getur hafi\u00f0 stafr\u00e6na gagnas\u00f6fnun um vi\u00f0skiptavini (CRM kerfi), endurgj\u00f6f \u00feeirra, vi\u00f0br\u00f6g\u00f0 og \u00fearfir me\u00f0 \u00fev\u00ed a\u00f0 nota samf\u00e9lagsmi\u00f0la og gagnagreiningu. Ver\u00f0m\u00e6ti sem skapast eru t.d. n\u00fdjar v\u00f6rur sem t\u00f3k skemri t\u00edma a\u00f0 hanna \u00fear sem vi\u00f0skiptavinir eru me\u00f0 \u00ed r\u00e1\u00f0um, til ver\u00f0ur betri \u00fej\u00f3nusta vi\u00f0 vi\u00f0skiptavini sem s\u00ed\u00f0an skapar auknar tekjur, \u00e1n\u00e6gju, skilning \u00e1 \u00fe\u00f6rfum vi\u00f0skipavinarins og betri samskipti.<\/p>\n\n\n\n Enterprise Europe Network b\u00fd\u00f0ur litlum og me\u00f0alst\u00f3rum fyrirt\u00e6kjum a\u00f0 fara \u00ed gegnum greiningu \u00e1 st\u00f6\u00f0u \u00feeirra \u00ed stafr\u00e6nni n\u00fdsk\u00f6pun og \u00fer\u00f3un og f\u00e1 umr\u00e6\u00f0ur \u00ed gang um ofangreindar spurningar.<\/p>\n\n\n\n