{"id":2038,"date":"2025-06-06T13:51:45","date_gmt":"2025-06-06T13:51:45","guid":{"rendered":"https:\/\/een.is\/?p=2038"},"modified":"2025-06-06T15:33:50","modified_gmt":"2025-06-06T15:33:50","slug":"samskiptarad-til-ad-na-athylgi","status":"publish","type":"post","link":"https:\/\/een.is\/en\/samskiptarad-til-ad-na-athylgi\/","title":{"rendered":"Samskiptar\u00e1\u00f0 til fyrirt\u00e6kja sem vilja \u00e1 st\u00e6rri marka\u00f0"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2038\" class=\"elementor elementor-2038\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e376dce e-flex e-con-boxed e-con e-parent\" data-id=\"e376dce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6860417 elementor-widget elementor-widget-text-editor\" data-id=\"6860417\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"308\" data-end=\"418\">\u00cd heimi \u00fear sem allir keppast um athygli, \u00feurfa n\u00fdsk\u00f6punarfyrirt\u00e6ki og sprotar a\u00f0 hugsa st\u00f3rt og tala sk\u00fdrt. \u00dea\u00f0 dugar ekki lengur a\u00f0 vera me\u00f0 fr\u00e1b\u00e6ra v\u00f6ru ef enginn veit af henni.<\/p><p data-start=\"352\" data-end=\"580\">\u00cd n\u00fdlegri bloggf\u00e6rslu fjallar Carmen Gilabert Gonz\u00e1lez, samskiptafulltr\u00e1 EEN \u00e1 Sp\u00e1ni, um hversu mikilv\u00e6g samskipti eru \u00ed starfi fyrirt\u00e6kja og geta veri\u00f0 hlekkurinn \u00e1 milli n\u00fdsk\u00f6punar og \u00e1rangurs. H\u00fan nefnir a\u00f0 sm\u00e1fyrirt\u00e6ki og sprotar sem vilja vaxa \u00feurfi a\u00f0 setja s\u00e9r markvissa samskiptastefnu og hafa hana \u00ed forgangi.<\/p><p data-start=\"352\" data-end=\"580\">Bloggf\u00e6rsluna fr\u00e1 28. ma\u00ed 2025, m\u00e1 lesa h\u00e9r: <a style=\"background-color: #ffffff;\" href=\"https:\/\/een.ec.europa.eu\/blog\/how-promote-your-company-5-communication-tips-reach-international-markets-successfully\" target=\"_blank\" rel=\"noopener\">How to promote your company: 5 communication tips to reach international markets successfully | Enterprise Europe Network<\/a><\/p><p data-start=\"352\" data-end=\"580\">H\u00e9r eru <strong data-start=\"454\" data-end=\"470\">5 hagn\u00fdt r\u00e1\u00f0<\/strong> fyrir skapandi fyrirt\u00e6ki sem vilja efla marka\u00f0ssetningu s\u00edna og l\u00e1ta til s\u00edn taka, b\u00e6\u00f0i heima og erlendis:<\/p><p data-start=\"523\" data-end=\"790\"><strong data-start=\"528\" data-end=\"559\">1. T\u00edmasetning skiptir m\u00e1li<\/strong><br data-start=\"559\" data-end=\"562\" \/>T\u00e6kif\u00e6ri eru eins og vindurinn, \u00feau koma og fara. \u00dea\u00f0 getur gert g\u00e6fumuninn a\u00f0 vera <span data-start=\"597\" data-end=\"621\">flj\u00f3t(ur)<\/span><em data-start=\"597\" data-end=\"621\"> a\u00f0 mi\u00f0la, og n\u00e1 \u00feannig<\/em>\u00a0athygli \u00e1 r\u00e9ttu augnabliki. T\u00e6kif\u00e6i\u00f0 kemur kannski ekki aftur. \u00dea\u00f0 er gott a\u00f0 vera me\u00f0 efni\u00f0 tilb\u00fai\u00f0 til a\u00f0 geta deilt \u00fev\u00ed \u00feegar \u00fea\u00f0 skiptir mestu m\u00e1li.<\/p><p data-start=\"792\" data-end=\"1031\"><strong data-start=\"797\" data-end=\"834\">2. Sk\u00fdr og einf\u00f6ld skilabo\u00f0 komast lengra<\/strong><br data-start=\"834\" data-end=\"837\" \/>A\u00f0 segja e\u00f0a mi\u00f0la efni \u00e1 einfaldann og sk\u00fdran m\u00e1ta er lykillinn, gott a\u00f0 geta tala\u00f0 svokalla\u00f0 mannam\u00e1l. Eins er gott a\u00f0 huga a\u00f0 hva\u00f0a tungum\u00e1l skal nota, ensku, \u00edslensku, hva\u00f0a mi\u00f0la, hvernig framsetningin er og fyrir hva\u00f0a marh\u00f3pa efni\u00f0 er \u00e6tla\u00f0. \u00dea\u00f0 sem virkar \u00e1 LinkedIn virkar ekki endilega \u00e1 Instagram. Hver mi\u00f0ill \u00e1 sitt tungum\u00e1l.<\/p><p data-start=\"1033\" data-end=\"1257\"><strong data-start=\"1038\" data-end=\"1079\">3. S\u00fdndu hvernig lausnin n\u00fdtist f\u00f3lki<\/strong><br data-start=\"1079\" data-end=\"1082\" \/>T\u00e6kni \u00fej\u00f3nar manneskjunni en ekki \u00f6fugt. Einnig er gott a\u00f0 hafa \u00ed huga a\u00f0 f\u00f3lk vill vita: <em data-start=\"1137\" data-end=\"1168\">hvernig b\u00e6tir \u00feetta l\u00edf mitt?\u00a0<\/em>Sterk tenging vi\u00f0 raunveruleg vandam\u00e1l og tilfinningar getur skapa\u00f0 tr\u00faver\u00f0ugleika og \u00e1huga.<\/p><p data-start=\"1259\" data-end=\"1496\"><strong data-start=\"1264\" data-end=\"1302\">4. Skapa\u00f0u tengsl, ekki bara fylgi<\/strong><br data-start=\"1302\" data-end=\"1305\" \/>A\u00f0 eiga 1000 fylgjendur \u00e1 samf\u00e9lagsmi\u00f0lum er ekki \u00fea\u00f0 sama og a\u00f0 hafa 1000 manns sem hlusta \u00e1 mann. Samskipti sn\u00faast um \u00fe\u00e1ttt\u00f6ku, samr\u00e6\u00f0ur og gildi. Gott getur veri\u00f0 a\u00f0 tala um tilgang, samf\u00e9lags\u00e1byrg\u00f0 og manneskjurnar \u00e1 bak vi\u00f0 v\u00f6runa.<\/p><p data-start=\"1498\" data-end=\"1738\"><strong data-start=\"1503\" data-end=\"1541\">5. Vertu skapandi\u00a0<\/strong><br data-start=\"1541\" data-end=\"1544\" \/>Sk\u00f6punarkraftur \u00ed marka\u00f0ssetningu er ekkert aukaatri\u00f0i.<br data-start=\"1599\" data-end=\"1602\" \/>\u00cd sj\u00f3nr\u00e6num heimi \u00fearf hugmyndar\u00edkt efni til a\u00f0 staldra vi\u00f0. \u00dea\u00f0 getur veri\u00f0 gott a\u00f0 staldra vi\u00f0 og finna n\u00fdja lei\u00f0 til a\u00f0 segja s\u00f6guna s\u00edna.\u00a0<\/p><p data-start=\"1740\" data-end=\"1892\"><strong data-start=\"1745\" data-end=\"1794\">Vel \u00fatf\u00e6r\u00f0 samskiptastefna getur skipt sk\u00f6pum,\u00a0<\/strong>hvort sem \u00fe\u00fa ert a\u00f0 kynna \u00fe\u00e9r t\u00e6kif\u00e6ri \u00ed Evr\u00f3pu, s\u00e6kja um styrki e\u00f0a vilt vaxa \u00e1 n\u00fdjum marka\u00f0i.<\/p><p data-start=\"420\" data-end=\"521\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c6b289 e-flex e-con-boxed e-con e-parent\" data-id=\"4c6b289\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3e6b07 elementor-widget elementor-widget-button\" data-id=\"e3e6b07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/een.is\/en\/hafa-samband\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Velkomi\u00f0 a\u00f0 hafa samband vi\u00f0 EEN r\u00e1\u00f0gjafa<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Hvernig \u00e1 a\u00f0 kynna fyrirt\u00e6ki\u00f0 \u00feitt: 5 samskiptar\u00e1\u00f0 til a\u00f0 n\u00e1 \u00e1rangri \u00e1 al\u00fej\u00f3\u00f0amarka\u00f0i Hvernig \u00e1 a\u00f0 kynna fyrirt\u00e6ki\u00f0 \u00feitt: 5 samskiptar\u00e1\u00f0 til a\u00f0 n\u00e1 \u00e1rangri \u00e1 al\u00fej\u00f3\u00f0amarka\u00f0i Hvernig \u00e1 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[46,25,47],"class_list":["post-2038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frettir","tag-communication","tag-eencanhelp","tag-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/een.is\/en\/wp-json\/wp\/v2\/posts\/2038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/een.is\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/een.is\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/een.is\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/een.is\/en\/wp-json\/wp\/v2\/comments?post=2038"}],"version-history":[{"count":21,"href":"https:\/\/een.is\/en\/wp-json\/wp\/v2\/posts\/2038\/revisions"}],"predecessor-version":[{"id":2071,"href":"https:\/\/een.is\/en\/wp-json\/wp\/v2\/posts\/2038\/revisions\/2071"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/een.is\/en\/wp-json\/wp\/v2\/media\/2044"}],"wp:attachment":[{"href":"https:\/\/een.is\/en\/wp-json\/wp\/v2\/media?parent=2038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/een.is\/en\/wp-json\/wp\/v2\/categories?post=2038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/een.is\/en\/wp-json\/wp\/v2\/tags?post=2038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}